Getting your foot in the door

In my previous life as an consultant in the government market I learned that you don’t always get into the ideal situation with a new client. Sometimes you have to just get in the door, consistently deliver results and look for opportunities to make it your ideal job.

I have a long history of involvement with theatre. I love the theatre.

I’ve been working with the amazing creative folks at Red Branch Theatre Company for a number of years. RBTC is a local non-profit professional theatre with a mission to produce socially aware content and serve the community.

First, simply taking production stills during tech week.

 

That being said, I wanted to do more with the theatre. So we expanded my involvement to getting decent, headshots of the casts for display in the lobby and something the theatre could give to their actors.

rbtc-headshots

I kept pushing for more involvement and creative opportunity. While my work isn’t central to the work they do, I felt like I could be a larger part of their success. I hope that extending my involvement to other areas like having the headshots be of the characters instead of the actors would be recognized as valuable.

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This was really a fun expansion of my work with the theatre. It meant that for new shows I needed to get an idea of color palette, content, tone and a little more interacting with the incredible casts and crew.

That just wasn’t enough I wanted to have a bigger impact and more creative reach. Instead of minutes with the characters, I wanted some real time for setup, evaluation and experimenting (shocker, a creative who wants more time to do their work). Theatre budgets, of money or time, aren’t large. So managing my desires with available resources was important.


Still we worked together last year in gym near the theatre to create some very cool images for a calendar to promote “Dogfight”.


 

 

I don’t know that the calendars sold as well as we would have hoped, but the project was fun and I think it helped promote the show.

 

 

 

 

It gave me more chance to try different things, change-up lighting and tell more of a story in my images.

 

 

 

 

With the new year, there were changes at RBTC. In addition to finally getting their non-profit status approved, they have become a Helen Hayes Award eligible theatre. The first show they produced that was eligible was Sweeney Todd. For Sweeney Todd we did a studio shoot with the principles that I discussed already.

These are the people I want to work with. When they get the grant for 1.5 Billion Dollars, they’ll be the only client I need. Until that happens my work with them will be more of an expression of my creative passions than my greed. 🙂
Along those lines I had hoped to do something funny and dark for the production of Heathers, but schedule and budget didn’t work out for that. That had me looking forward to the Fall and EVIL DEAD: The Musical!!!! I’ll talk more about that in my next post.

 

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